Bending the Rules
By Karen Fritscher-Porter

30 Apr 2004 16:55

Staying innovative and competitive in a tight marketplace sometimes means combining older technologies with new ones, as Larry Reece, director of external affairs for Globe Iron Construction Company, explains to Karen Fritscher-Porter

Superman, the world-famous comic book superhero also referred to as the “man of steel,” can bend steel using his bare hands. But the folks in the industrial construction sector don’t

call him when they have a project that requires bending steel—they call Globe Iron Construction Company of Norfolk, VA. 

Founded 80 years ago by licensed civil engineer Sol Mednick, the AISC certified company is a profitable steel fabricator and steel product sales operation. Still family-owned by Mednick’s descendants, the plant he launched from his one-car garage now encompasses over 365,000 square-foot of facility and multi-million dollar sales figures. “We’re probably one of the largest single facilities on the east coast south of New Jersey, if not the largest,” notes Larry Reece, director of external affairs at the company.

Reece says that while other steel facilities may have lots of small facilities spread out geographically, his company has all its facets under one roof. Its facilities include a fabrication plant, a complete steel product warehouse, a blast cleaning/painting shop, and a delivery fleet, in addition to office operations space on-site.

Among the 175 employees of Globe Iron Construction are engineers and structural steel detailers who take the customers’ design or line drawings and convert them into shop and erection drawings. The shop drawings are handed to the equipment operators in the company’s fabrication plant. These operators then utilize state-of-the-art machinery to cut, bend, roll, or do other operations that transform steel plates or other formats of steel into custom shapes and designs ordered by the customer. Eventually, the company uses subcontractors to install the fabricated pieces at the customers’ locations. So the process is perhaps not as simple as Superman made it look all these years.

Rather than just bending steel any which way, Globe Iron Construction must meet particular design specs for 30 to 40 different major products annually. And accuracy is the factor that makes the steel pieces fit together perfectly (think 3D jigsaw puzzle). The result is quality products that enhance customer retention in a tight marketplace, says Reece.

That’s one reason Globe Iron Construction has invested $3 million in equipment upgrades and new machinery over the past three years. “You have to stay with the newest technology in our business,” says Reece. “It’s our job to stay innovative in the market. We have to constantly be looking for new ways and new equipment to keep us on the cutting edge. We have to keep up with the market and the equipment because our competitors have the same, or hopefully not better, equipment.”

Some recent equipment purchases include a Peddinghaus drill line and Peddinghaus angle master, a shot blast machine for cleaning steel, and a Koike burner 3100 gas/plasma CNC cutting machine for cutting steel plate. A common denominator among most of the new purchases and upgrades is automation. “Some of our older equipment was not computer operated,” explains Reece. “The new equipment allows us to do a better job with more accuracy and quickness, and less machine operators. That helps us save money, be more productive and have a higher quality of work. With better productivity we can be more competitive in our bids.”

And while automation leads to less machine operators in a work area, the company retains those employees by moving them to other jobs in the plant. That helps the company fight employee turnover obstacles it faces because of its location. “We’re constantly trying to hire people because we have a lot of competition that gets us for our employees,” says Reece. “So we’re glad to have those people available for other tasks.” The company trains employees in welding, fitting and other crafts. But because it’s located in the same geographic region as area shipyards, employee turnover happens when a newly trained craftsman follows a higher dollar elsewhere.

These craftsmen and other experts at Globe Iron Construction help build products many of us see or utilize regularly. Projects include industrial structures, office buildings, educational facilities, hospitals, shopping centers, government and military facilities, airports, aircraft hangars, power plants, bridges, amphitheaters, convention centers, arenas, water treatment plants and more. Some specific projects include steel fabrication and erection for the Virginia Air and Space Museum and the Nauticus Maritime Museum/Center in Norfolk, VA, the National Aquarium in Baltimore, MD, Strathmore Concert Hall in MD, the American Indian Museum in Washington, DC, and many more. Globe Iron Construction even provided reinforcement structural and miscellaneous steel for the framing in the structure known as Wedge 1 of the Pentagon, the wing that later was hit by a hijacked airplane during the 9/11 tragedy.

These days Globe Iron Construction mostly serves customers in the eastern US, but it will serve other states and export steel products. The company’s steel warehouse sales division and steel service center stocks over 5,000 tons of new domestic steel plates, shapes and sheets, which it sells to the local market as is or processed to their specs.
Because of its expertise and commitment to quality improvements, the company continues to emulate its founder’s reputation for innovative and cost-effective steel designs. Sol Mednick’s company philosophy was “Be ethical and fair. Treat customers well. And whatever we do, do it right.” Though the wording has varied throughout the company’s history, its meaning remains constant and adhered to today.

 

Copyright 2005 © Globe Iron Construction Co.

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